Export Masterclass – South Korea

Event Details

Where: Zoom Webinars
When: 14 September 2021 | 11am - 2pm AEST
Price: FREE

Export Masterclass – South Korea

The demand for organic, all-natural, healthy and functional foods and beverages across Asia and the Middle East is at an all-time high and interest in Australian food and beverages remains strong due to our reputation for product safety, quality and proximity to market.

If developing a successful South Korea export business is on your agenda, register for Trade Organic’s Export Masterclass – South Korea on the 14th September that is being delivered in collaboration with a number of industry experts, including Export Connect and Asialink.

The Trade Organic Export Masterclass – South Korea is part of a market series that includes Singapore (March), Hong Kong (April), UAE (May), Thailand (June), Malaysia (July), Indonesia (August) and Vietnam (October).

When: 14th September 2021 | 11am – 2pm AEST
Where: Zoom Webinars
Cost: FREE

Key topics include:

  • Key cultural theories and frameworks
  • Insights into the market mindset
  • Consumer trends
  • Retail trends
  • Foodservice trends
  • E-commerce trends
  • Category-specific insights
  • Competitor reviews
  • Organic certification for export

Registrations are capped – secure your spot now to avoid missing out!

Register Here

About Najib Lawand

Najib Lawand has 25 years’ experience leading Australian food-export businesses and agri-food industry development teams.

He is well known for his capabilities in opening up new export markets and has worked extensively in the Middle East, North and South-East Asia. Since 2010, Najib has worked for NSW Trade and Investment, advising businesses and government on growth strategies for the agrifood industry. In his most recent role as General Manager Market Development with Food Innovation Australia Ltd (FIAL), Najib collaborated with individual businesses, governments and industry groups to deliver projects that have resulted in new export market opportunities.

In June 2017, Najib founded Export Connect, which uses the skills, connections and expertise he has acquired over the past 25 years to help companies select the right markets, connect with the right buyers, and grow. Since June 2017, Najib and the Export Connect team have delivered over 140 market reports and assessments, covering more than 20 export markets for clients including Chobani, Masterfoods, Woolworths, Robert Timms and Birch & Waite.

About Catherine Mudford

Catherine Mudford is Director, Capability Development at Asialink Business, Australia’s National Centre for Asia Capability. Asialink Business helps individuals and organisations develop essential knowledge of Asian markets, business environments, cultures and political landscapes to engage more effectively with Asia.

Catherine is an experienced general manager with 20+ years’ experience in international business, gained across developed and emerging markets. She has lived in Hong Kong, Vietnam and Singapore and worked extensively across the Asia region from these bases.

Until recently, Catherine was based in Singapore where she worked with the Singapore government to support the development of global leaders with a strong understanding of leading in Asia. She is passionate about helping leaders build the awareness and insight to help them be successful as they work across borders.

About Owen Gwilliam

Owen Gwilliam is Australian Organic’s Chief Technical Officer and has carried out organic auditing, training and consulting in 15 countries over the last 19 years of his career in Organics. Having served the Australian Organic industry in all levels of certification he is now focused on standards development, market access, and industry development.